Does Fixing Any Technology That Is NOT Broken Make Sense?

9th June 2022

In order to run a business, taking care and giving value to the customer's perspective is of utmost importance. End of the day it’s all about how much revenue the organization generates and how well its marketing ideas are bringing leads. However, for the welfare of customers organizations often come up with new ideas (like adding extra feature) but in that case, they often omit the buyer personas and do not stick to the main objective of products or services. This is actually known as marketing myopia.

In layman’s words, marketing myopia is short-sightedness where product or service developers and manufacturers lose sight of the long-distance and their marketing strategies are only based on their perspectives. A major example can be noted that happened during the pandemic. Technologies came into the scene during this time and stole the spotlight but consumers did not know how to enjoy every facility of their same-old brand online.

Workers being replaced by technology due to the emergence of digital marketing is a monumental result of marketing myopia. There are many skilled managers who have upgraded themselves with every update that technology has gone through. Unfortunately, they do not go through instructional designs to train employees.

A constant question that managers often asked that how do we take responsibility for making advances in technology so as to fit in as many existing employees as possible. Before the strike of the pandemic, many people were not that technologically skilled as major client conferences and meetings used to happen on-site. Data analysis and everything involved a lot of human interference but the pandemic has triggered the use of software like Microsoft powerBi, and others for data analytics.

Trainer training program for managers have come up with advanced coaching and mentoring program for managers where managers will get guidance to think of strategies for a long-term basis and also, how to avoid marketing myopia.

These train the trainer programs have observed that the basic reason why technology change often becomes a bane to employees because of huge communication gap between the extreme end-users and developers. Project managers are in the middle of this entire process that goes through numerous layers. So, ultimately when the product or service based on a new technology reaches the end-users, the developers do not often get the actual report in terms of user experience.

Forcing employees for technology change is never going to bring an impactful result if users do not have the skill or interest on it. Let say, a huge group of employees are comfortable using SEMrush for digital marketing and search engine optimization because of its multiple features. SEMrush is having every feature under the sky required for digital marketing. All of a sudden, if a new technology is incorporated that replaces SEMrush, they will definitely act as an inhibitor to the work flow.

When employees are forced to use a technology replacing the one that was beneficial, simple, and quite effective, they feel that an unwanted favor is done to them. Well, that feeling is devastating. There is a well-known saying that IF IT AINT BROKE, DON’T FIX IT. To be honest, that is the real deal. Train the trainer programs feel that forcefully engaging employees to a new technology or software that is more complex and not that much user-friendly will only lead to marketing myopia.

Needless to say, changing an existing technology that was performing superb, is not a good idea. A rapid change of technology at no cost sustains development. It is replacing multiple human-based jobs as a result, the rate of unemployment is increasing. The contributions of IoT, AI, etc., have already vanished many human-based jobs.

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A research conducted by The McKinsey Global Institute, figured out that most workers are having roles where many tasks might get replaced replaced by technology down the line.

They prefer to call on businesses to take a lead in retraining because according to them, “business leaders will be on the front lines of automation and will have the earliest and most detailed knowledge about what types of skills they will need as they move to adopt the technologies.”

Therefore, not just employees but leaders and managers do need constant upgradation to match up the kills required by replaced and new technologies. Advanced coaching and mentoring programs for managers are thus being arranged by trainer training program for managers so that they do not lag behind and the rate of replacement of human jobs by technology is low.

In case you’re looking for an advanced coaching and mentoring program for managers, call our toll-free number: 1800-212-6400.

Written By : Victoria Lewis